Pints and patterned carpets – the 1960s pub

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This month Barry Cuff takes us inside four Dorset pubs in the 1960s – an era of patterned carpets, themed bars and increasingly comfortable lounges, when the traditional public house was beginning to change

The Poachers Inn at Piddletrenthide embraces the fashionable ‘olde worlde’ country pub look, with dark beams, an enormous fireplace, floral upholstery, copper and plenty of traditional furniture
The Black Horse’s Stirrup Bar is a pub dressed in a horse theme – tack, stable-style timber, brickwork and low beams.

For much of the 20th century, a visit to the pub involved choosing the right door. The public bar was generally the cheapest and most basic, with wooden floors, simple furniture and somewhere to stand with a pint. The saloon or lounge bar offered upholstered seating, carpets and a little more comfort, usually at a slightly higher price.
By the 1960s, however, things were changing. Rising living standards, television and growing competition for people’s leisure time encouraged breweries and landlords to rethink what a pub should offer. Drinking was no longer necessarily the main attraction.
There is something rather wonderful about the effort involved. Each interior was designed to create an atmosphere, whether maritime, rural or reassuringly domestic. Some of the features were genuinely old: others were contemporary interpretations of what an old pub ought to look like.
Over the following decades, many pubs knocked through their separate bars, introduced larger dining areas and modernised their interiors. Much of the elaborate decoration disappeared along the way, although today’s enthusiasm for traditional pubs suggests that tastes have come full circle.

The Strangways Arms in Evershot was named after the Strangways family, Earls of Ilchester, whose ancestral home is nearby Melbury House. Its comfortable interior feels more like a private sitting room than a public house
The Kings Arms at Portesham is almost comically nautical: ship painting, wheel, ropes, lanterns, dark timber. That very deliberate theming was becoming fashionable from the mid-1960s as pubs competed with restaurants, clubs and other entertainment

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