Planning documents submitted to Dorset Council suggest clothing retailer FatFace could be set to open a store in Shaftesbury, potentially becoming the latest national brand to establish a presence on the town’s high street.
The application relates to 38 High Street, the former Edinburgh Woollen Mill store, which has been vacant since 2019. It seeks consent for new signage, redecoration of the shopfront and a programme of external refurbishment works. Detailed drawings submitted with the application (above) show proposed FatFace branding, new fascia signage, a projecting sign and alterations to the shop entrance.
While the company declined to confirm any plans when contacted by Dorset Life, the documents reveal a significant level of preparation for a potential new store.
A supporting heritage statement says the proposed works have been designed to preserve the building’s historic character while supporting its continued use as a retail premises.
The statement describes a ‘sensitive programme of external refurbishment works’, including repainting the frontage, installing new signage and carrying out repairs to existing timber elements. It says existing upper-floor windows, masonry surrounds and architectural detailing would remain unaffected.
Why national brands are eyeing Shaftesbury
The proposals come at a time when many town centres continue to face pressure from vacant units, changing shopping habits and declining footfall. Shaftesbury, however, appears to be attracting a different kind of attention.
The town has long been known for its independent retailers, cafés and specialist shops, which help draw both visitors and local customers into the historic centre. In December 2024, national lifestyle brand Fairfax & Favor opened its Shaftesbury store, choosing the town as part of its expansion into affluent market towns with strong visitor economies.
If the plans proceed, FatFace would add another recognised national name to the high street and further strengthen Shaftesbury’s growing reputation as a retail destination. Rather than replacing independent businesses, brands of this kind often seek locations where an established retail culture already exists. Successful independents create footfall, character and a distinctive sense of place – qualities increasingly valued by lifestyle retailers looking beyond conventional shopping centres.
The planning application includes proposed consent for the advertising elements of the scheme until May 2031 and identifies FatFace Ltd as the applicant.
A spokesperson for FatFace said the company does not comment on pending premises and declined to confirm whether a Shaftesbury store is planned.
They added: ‘However, there is always a thoughtful approach to the storefronts and stores that we own, and we regularly assess our estate.’The application – P/ADV/2026/02743 – remains under consideration by Dorset Council.
The Dorset Life Business News section is sponsored by
Beeson & Beeson
