Advertising Terms & Conditions

Bluebean Publishing Ltd (trading as Dorset Life)

Last updated: July 2026

1. About these Terms

These Terms & Conditions apply to all advertising accepted by Bluebean Publishing Ltd, trading as Dorset Life (“we”, “our”, “us”).

By booking advertising with Dorset Life, the advertiser (“you”, “your”) agrees to these Terms & Conditions. These terms form the entire agreement unless otherwise agreed in writing.

Dorset Life is a digital publication. Advertising may appear in our digital magazine, website, newsletters, email communications, social media channels or other digital platforms operated by Bluebean Publishing Ltd.


2. Booking and Acceptance

All advertising is subject to acceptance by Dorset Life.

We reserve the right to refuse, amend, postpone or withdraw any advertisement at our absolute discretion. This includes advertisements which:

  • are misleading, offensive or defamatory;
  • breach UK law or advertising regulations;
  • may damage the reputation or integrity of Dorset Life;
  • conflict with our editorial values or policies;
  • are technically unsuitable for publication.

Acceptance of advertising does not imply endorsement by Dorset Life.


3. Advertising Content

The advertiser warrants that all advertising supplied:

  • is accurate and truthful;
  • complies with all applicable UK legislation;
  • complies with the UK Code of Non-broadcast Advertising (CAP Code);
  • does not infringe copyright, trademarks or other intellectual property rights;
  • does not contain unlawful, defamatory or discriminatory material;
  • has all necessary permissions for the use of photographs, logos, artwork and testimonials.

The advertiser accepts full responsibility for the content of their advertisement.


4. Editorial Independence

Bluebean Publishing Ltd maintains complete editorial independence.

The purchase of advertising does not guarantee editorial coverage, favourable editorial comment or inclusion within any news or feature content.

Likewise, editorial coverage does not imply endorsement of any advertiser.

Sponsored or paid-for editorial content will always be clearly identified where required.


5. Artwork and Design

Where Bluebean Publishing Ltd creates artwork or designs advertisements on behalf of an advertiser, the copyright and intellectual property remain with Bluebean Publishing Ltd unless otherwise agreed in writing.

Artwork created by us may not be reproduced, copied or used in other publications, websites or marketing materials without our prior written permission.

Advertisers remain responsible for checking and approving final artwork before publication.


6. Artificial Intelligence

Where advertisers provide text, images or other content generated using artificial intelligence, they remain fully responsible for ensuring that the material:

  • is lawful;
  • does not infringe copyright or other intellectual property rights;
  • is not misleading;
  • complies with all applicable advertising regulations.

Bluebean Publishing Ltd accepts no responsibility for claims arising from AI-generated content supplied by advertisers.


7. Publication

While every effort is made to publish advertisements on the agreed date and in the agreed position, publication dates and placement cannot be guaranteed.

We reserve the right to adjust positioning or scheduling where necessary for editorial or production reasons.


8. Payment

Unless credit terms have been agreed in writing, all advertising invoices are payable within 30 days of the invoice date.

Late payments may incur interest under the Late Payment of Commercial Debts (Interest) Act 1998, together with any reasonable recovery costs permitted by law.

Bluebean Publishing Ltd reserves the right to withhold future advertising until outstanding balances have been settled.


9. Cancellations and Amendments

All advertising bookings are considered confirmed once accepted by Bluebean Publishing Ltd in writing. Advertising space is reserved on this basis and cancellations must be made in writing.

For individual advertising bookings, the following cancellation charges apply:

  • more than 30 days before the agreed publication date: no cancellation charge;
  • 15–30 days before publication: 50% of the agreed advertising charge;
  • 14 days or fewer before publication: 100% of the agreed advertising charge.

Where an advertiser has booked a series, campaign or package covering multiple issues or platforms, any advertising falling within 30 days of cancellation remains payable in full. Future advertising may be cancelled subject to the following charges:

  • advertising due 31–60 days after cancellation: 50% of the agreed charge;
  • advertising due more than 60 days after cancellation: no cancellation charge.

Where a series, campaign or package was booked at a discounted rate on the basis of the advertiser committing to multiple insertions, Bluebean Publishing Ltd reserves the right to recalculate advertising already supplied at the applicable standard rate and invoice the difference.

Where artwork, design or other production work has already commenced, Bluebean Publishing Ltd reserves the right to charge for work completed.

Amendments requested after the relevant artwork or production deadline cannot be guaranteed.

Bluebean Publishing Ltd may waive or reduce cancellation charges at its discretion. Any such waiver does not affect our right to apply these terms to future bookings.


10. Advertiser Approval

It is the advertiser’s responsibility to carefully check all proofs before approval.

Once approval has been given, Dorset Life cannot accept responsibility for errors subsequently discovered by the advertiser.


11. Errors

If an error occurs which is solely the responsibility of Bluebean Publishing Ltd, our liability shall be limited to one of the following, at our discretion:

  • correcting the advertisement in a future publication;
  • republishing the advertisement where appropriate;
  • providing a proportionate refund.

We shall not be liable for indirect or consequential losses, including loss of profit, business or reputation.


Advertisers retain ownership of any original materials supplied by them.

By supplying advertising materials, advertisers grant Bluebean Publishing Ltd a non-exclusive licence to reproduce, publish and distribute those materials across Dorset Life’s digital platforms for the purposes of fulfilling the advertising agreement.


13. Data Protection

Both parties agree to comply with all applicable UK data protection legislation, including:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

Personal information supplied during the booking process will be handled in accordance with Bluebean Publishing Ltd’s Privacy Policy.


14. Limitation of Liability

Nothing within these Terms limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability that cannot legally be excluded.

Subject to the above, Bluebean Publishing Ltd’s total liability arising from any advertising agreement shall not exceed the value of the advertising booking concerned.


15. Indemnity

The advertiser agrees to indemnify Bluebean Publishing Ltd against all losses, costs, damages, claims and legal expenses arising from:

  • inaccurate or unlawful advertising;
  • infringement of third-party rights;
  • breach of these Terms;
  • claims resulting from materials supplied by the advertiser.

16. Force Majeure

Bluebean Publishing Ltd shall not be liable for delays or failure to publish resulting from circumstances beyond our reasonable control, including technical failures, cyber incidents, natural disasters, industrial action or government restrictions.


17. Governing Law

These Terms & Conditions shall be governed by the laws of England and Wales.

Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.


Contact

Bluebean Publishing Ltd
Trading as Dorset Life

Email: [email protected]

Website: www.dorsetlife.co.uk

These Terms & Conditions apply to all advertising bookings unless otherwise agreed in writing.